Abstract: This paper introduces cultural origin, trophic function and clinical application of olive. We focus on development of Gansu Longnan olive by analyzing its three development stages, i.e., introduction test, demonstration and popularization and industry development of China olive. The chemical components of olive oil, olive pomace and olive leaf and its processing and utilization situation were introduced. Based on the current situation and demand of olive, we put forward the development thought of its comprehensive utilization, e.g. the development of high-quality olive oil, series of cosmetics, cleaning of olive, olive tea, antioxidant of olive leaves and pomace water regulator. It is important to make a full utilization, increase operation rate and promote industry development of olive.

Key words: Olea europaea, olive oil, olive pomace, olive leave, industry trends